By Lois Moncrief
The Shirley Sherrod case is an example of unfortunate mismanagement. It could easily have been avoided.
For those of you who are not familiar with the situation. Here is the information as reported in USA Today on Friday, July 23, 2010.
The Story
Shirley Sherrod was “forced to resign as Georgia’s director of rural development for the US Agriculture Department on Monday after a conservative blogger posted a video of her telling a crowd at a local NAACP meeting about her initial reluctance 24 years ago to help a poor white farmer. The blog portrayed her as a racist. The entire video and speech (which were not posted) showed that she was really advocating “racial reconciliation” not “racism”. The farmer, in question, says Ms. Sherrod helped him.
The Fall Out
Since then Shirley has received numerous apologies including those from NAACP; Tom Vilsack, Agriculture Secretary; Robert Gibbs, White House Spokesman; and President Obama, himself. She has also been offered another position at the Agriculture Department and has been on numerous talk shows including “The View” to tell her side of the issue.
Poor Management
What is disturbing about this entire situation is the incredibly poor mismanagement that had to occur for Shirley to even have been fired and anyone of us to know about any of these events.
Shirley’s manager, upon first being informed of the video, should have launched an investigation to determine all the facts surrounding this situation before taking any action. That investigation would have included an interview with Shirley, herself, to hear her side of the story. The investigation if done properly would have revealed that the video posted was not the entire video and that Shirley instead of advocating “racism” was really advocating “racial reconciliation”.
Lost Opportunity for Praise and Recognition and Good Public Relations
Shirley should have received recognition and praise for taking such a positive position that was good public relations for her department (Agriculture) and the Obama government itself. Instead she lost her job for reasons that were false.
Lessons Learned
In addition, it could have been pointed out that the conservative blogger had misrepresented her views by showing only part of the entire speech.
Instead of thoroughly investigating to determine the facts and waiting to act until that fact gathering was done, some manager (Shirley’s?) made assumptions based on a partial picture of what happened and fired Shirley based on incomplete and inaccurate information.
That manager needs training into the appropriate way to handle these investigations and/or a reprimand depending upon the circumstances.
Instead of Shirley receiving the praise and recognition in her department for her advocating “racial reconciliation” the government has lost an employee and the government has received “bad press” for firing an employee based on inaccurate information. The government has made itself vulnerable to adverse legal action for this situation also.
The conservative blogger won in that many more people will read his column now. The conservatives who oppose President Obama won in that the government bungled this situation by firing Shirley in the first place.
The Moral of the Story
Managers in companies would do well to avoid these “knee jerk” reactions and follow time tested procedures for investigating situations like this to determine all the facts before taking any actions. No company wants or needs the “bad press” associated with bungling this type of situation. No company needs the “ill will” and possible legal consequences of mishandling a situation like this.
For more on employee management, performance, and motivation information, please see my websites:
http://www.HowtoMotivateEmployeesNow.com and http://www.SmartManagementNow.com

Posted by loismoncrief 
“A smart business person is one










